Add a headline and CTA

In Create, open Text in your creative, then choose Headline or CTA button. The text is rendered into the output image. Check spelling and readability before publishing.

Your options

• No text — pick the empty option for image-only creatives.
• A suggested option — choose a short label, then review it for your ad.
• Your own wording — headlines up to 60 characters, CTA labels up to 24.

Image-only formats

Some sizes omit text entirely by design. When every selected size is image-only, the copy fields have no effect.